The Gazette in Cedar Rapids, Iowa, recently talked to Koleene Herlocker and Jen Gasper, owners of Shop Hop Inc, as part of the newspaper’s recurring My Biz feature. The article explains how Shop Hops work and the economic impact they have on the regions where they run.
“We are a marketing company, and we promote quilting and sewing stores all over the United States,” said Herlocker. “What we do is organize shop hops. A hopper, or customer, will go to a quilt store to shop, then hop to the next one and do the same. Our job, through our events, is to drive customers into the doors of these stores.”
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(Article by Katie Mills Giorgio, -correspondent. Photo by Jim Slosiarek/The Gazette.)