From the day we rolled out the world’s first hemstitch sewing machine in 1893, our Swiss heritage has defined us. But today, 130 years later, it’s our passion for innovation that continues to drive us. You see […]

Each year we design an exclusive line of fabrics just for the All Iowa Shop Hop. These fabrics can be found only at our participating stores. They often sell out, so be sure to pick […]

What’s better than attending one Shop Hop event? How about 10! Join us for more Great Sewing Adventures™ across the country. We now have 10 exciting Shop Hop events to choose from.  We’re busy planning […]

Shannon Fabrics is a valued Shop Hop sponsor that works closely with us to promote quilting and sewing. Recently, Shannon Fabrics interviewed us for a feature article on their website blog. Here is an excerpt […]

In 1930, Jacob A. Fortunoff founded the Jaftex Corporation. He couldn’t have imagined that, over 90 years later, the company would be thriving under the reins of the third and fourth generations of the Fortunoff […]