Uniquely Bernina

From the day we rolled out the world’s first hemstitch sewing machine in 1893, our Swiss heritage has defined us. But today, 130 years later, it’s our passion for innovation that continues to drive us. You see it in all our machines from quilting, embroidery, serger, longarm, and bernette machines. Whatever the category, every BERNINA machine exemplifies quality craftsmanship and Swiss precision. Always has. Always will.

Everyone from our executives to factory workers in this family-owned company takes great pride in designing products that are made to create. We’re thrilled that creators around the world have been sharing our passion for discovery for four generations. And we will continue to feed their imagination for generations to come.

Our chairman and owner Hanspeter Ueltschi, inspires and lives this passion every day. His philosophy is “BERNINA is always looking forward and never looking back. We are consistently innovating to provide our customers with the highest quality, technology and precision they have come to expect. This is what drives us as a company, the passion, inspiration and creativity we bring to our consumers.”

BERNINA also prides itself with providing the best learning opportunities, from classes to events, blogs to podcasts, guided classes to educational videos, and more. Much of it is available 24/7/365. Why? Because we want to inspire creators 24/7/365. We even have a “teacher” inside our latest machines to guide you step-by-step. And it’s all right there, at your fingertips. Yep, it’s pretty cool.

BERNINA is one of the last companies that fully supports small business. All our machines are sold through independent retailers that are as passionate as we are. This helps support so many families and fulfill dreams, too. Plus you’ll have a local dealer and soon-to-be friend, with you every step of the way. 

Because we own our own factories, which is unique in todays’ manufacturing world, you can rest assured when you choose a BERNINA, everything down to the last screw has met our Swiss level of quality and precision. Which is why our machines are passed down from generation to generation.

We encourage you to visit your local dealer and take a test drive to really appreciate what it means when we say, nothing sews like a BERNINA.